I decided to purchase this after I got a free sample. It smells quite nice (but tastes bad... try not to get it inside your mouth) and the texture is kind of like an oily gel? It works perfectly to remove lip tints, especially from the creases in your lips, better than a cleansing oil, in my experience. Doesn't really need scrubbing, I just apply it on a cotton pad and wipe it across my lips. You don't need a lot, either, so the 30ml size should last a while.